Aidi Articles.

Hand-picked resources for Africans

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Aidi — Pitch decks

For long, there’s been this long-standing debate on what should be / should not be inclu.....

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Aidi — B2C Marketing

We’ve been exploring the subject of marketing and have so far discussed the concept of digital marketing and focused on.....

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Aidi — Metrics

A wise person once said ‘you can’t improve what you don’t measure’. And this is true for.....