Aidi Articles.

Hand-picked resources for Africans

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Aidi — Kune?

In this issue, we’ll examine why Kune Food failed, Amazon's planned market entry to Africa and what it entails for Jumi.....

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Aidi — Marketing

Marketing is an important part of building a startup. Contrary to popular belief, great.....

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Aidi — Startup funding (Part II)

In the last article, we discussed why fundraising is hard, what a typical VC process looks like, and tips to keep in mind before, during and after.....

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Aidi — Metrics

A wise person once said ‘you can’t improve what you don’t measure’. And this is true for.....